Client – The Bene Water Company

Opportunity – Bene Natural Spring Water is a small player than other bottled waters in South Africa with a very limited marketing budget. Key to repackaging the brand was developing a brand positioning and character that would connect with consumers and ensure the brand’s appeal in a commoditised category that would allow it to ‘punch above it’s weight’

Description – “Explore Your Goodness’, the new positioning, took the halo device of the old packaging a step further and reminded consumers of the benefits of drinking natural spring water. A series of vintage style travel illustrations showing South African destinations were developed for posters and promotional collateral to convey the reward and sense of wellbeing associated with exploring and holidays.


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