It’s a Go hosted an Invigorate Breakfast Forum with Tashmia Ismail, the co-author of the book New Markets, New Mindsets. Creating wealth with South Africa’s low-income communities through partnership and innovation. The two hour session allowed our team and 3 of our clients who have interest in this sector to learn from Tashmia’s research and experience and also to get her input on particular challenges their brands face. Key insights were the organizational shifts required for measuring and evaluating success, the extent of inclusion and collaboration required for measurable brand impact and a keen sense of the potential opportunity for long term reward that getting it right in this sector could mean for brands. The Invigorate Breakfast Forums bring together specialist experts with small groups of clients at an executive level to allow for meaningful sharing of knowledge and the opportunity to test strategies and explore opportunities.

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